Week 3 - Alanna

This is a photo I shot and developed in class of the bridge on the way to class.

Alexey Brodovitch

Alexey Brodovitch was a Russian photogropher most notable for his working with Harpers Bazaar magazine from 1938-1585. His original dream was to become a painter, he lived in Paris after his work in the Russian army. During this time he was exposed to many different cultures which influenced him to become a designer. He began working as a free lance graphic arts designer around Paris where he finally got his first big break. His first job was working with the design studio Athelia where he was responsible for illustrating catalogues and advertisements for their luxury men’s boutique. “Brodovitch embraced technical developments from the spheres of industrial design, photography, and contemporary painting”. After working for a while he began talking interest in teaching, he began working at the Pennsylvania Museum School of Industrial Art as the head of the school's Advertising Design Department. During this time he worked and trained many very famous photographers including Richard Avedon. In 1934 he began to work at Harpers Bazaar magazine. Originally contracted to work on a design for the “13th Annual Art Directors Exhibition”, Carmel Snow however saw more and decided to hire him as someone who could transform the magazine and carry it into the future. “This elegance, combined with an element of innovation was the ideal mix for a fashion magazine”. He died in 1971 but his creative work and innovation will be remembered for years to come.